Story behind the brand...

Hello! I’m Roxie, the founder of Dawn Design.

Dawn Design started quite naturally from my love of silk, colour, and the way a simple scarf can change how an outfit feels. I design instinctively, based on whatever I’m drawn to in the moment, which is why the collections are always shifting and never feel the same for long.

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I like keeping things open and exploring different styles rather than sticking to one look. Each scarf comes from that creative instinct, which is what makes every piece feel a little different, but still easy to wear in your own way.

I got married in July 2025, and the photo here is from that day—a moment that feels very connected to this chapter of my life and the growth of Dawn Design.

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Dawn Design is still a small, independent brand, and every order genuinely helps it grow. Thank you for being here.